text di AURORA MUIÀ GUIDI
It’s encouraging to note that young people of my own generation hold environmental issues close to their hearts and as I travel it’s good to see that an increasing number of people appear to be interested in holidays inspired by values of sustainability and responsible tourism. And Valchiavenna is no exception. Starting with the historic town of Chiavenna itself. Awarded the Orange Flag of Touring Club Italy in 2008 having already been dubbed cittaSlow, Chiavenna promotes a range of initiatives to encourage visitors to adopt practices that guarantee a sustainable sojourn. We hold all the cards in this developing pursuit, and one in particular; the ace up our sleeve is our “Tourist Charter”. It’s the result of some excellent teamwork between the local authority, the Consorzio per la promozione Turistica della Valchiavenna, local business and associations which alongside Touring Club Italy aims to bring about positive and long-term change. It’s a commitment that involves us all and the implementation of specific interventions that will minimise any negative impacts on the environment and local communities. And it’s vital that we press on with such initiatives. A combination of strategies to move things along; advances established by the entities that make up the “Tourist Charter” on the one hand, and practical implementation by operators and tourists on the other.
Let’s start by using public transport. Though leisure travel might also involve a shared car. Both simple adjustments which incorporate healthy economical benefits. And once you’re at your destination, stretch your legs or get about on an adopted two-wheeled partner. It’s always good to meet people of the same mind when on the move, adventurers who prefer adopting map and pen to discover magical hidden treasures and by inviting local people to impart some of their own invaluable insights.
Younger tourists are inspired to choose greener adventures because they are aware of the importance of sustaining territories. For my particular generation this has become something of a priority. The very sustainability of a trip is not only a consideration of the destination but also in every detail of the holiday. This is not a mere trend, more a demonstration of a change of consciousness. And we can all contribute to this pattern of behaviour, respecting our vital environmental heritage. The Tourist Charter is an invaluable guide from which to take inspiration towards principled courses of action, especially on holiday.
